FourLeaf Blog
They say a picture is worth a thousand words, but in advertising, sometimes even one word can make all the difference. The FourLeaf Blog provides digital marketing insights, trends, and best practices to its readers in an effort to provide content that's useful and educational.
Articles, News, and Updates from FourLeaf
We hope the articles we've built will help you in your journey to learn more about internet marketing, and ways to grow your business.
Grow Your Business with Google Optimize
Small changes can make a big difference to your business' bottom line. One business saw a 21% increase in performance by switching the color of a button from green to red based on data from 2,000 page visits. That’s an amazing change!Google Optimize is a great tool to help you determine what simple…
How To Know When It's Time For a Brand Refresh
To stay successful, your business must continually adapt to new opportunities and external influences. Your business is maturing, growing, and ever changing. As you work to keep your business relevant and adaptive, it’s important to ensure your brand reflects the real you.So, what exactly does that…
Google Marketing Series – Part 1
Google Marketing PlatformAs internet marketing practices have evolved, it has become necessary to change how advertisers market their products and services, reach existing customers, find new customers and most importantly, how they protect their privacy. Google recently announced the Google…
Google Marketing Series – Part 2 – Analytics
Google Analytics DefinedGoogle Analytics is a free software program designed for small to medium-sized online businesses. It tracks visitor interactions on a website, mobile app or point-of-sale device when you install a small amount of tracking code. It is easy to set up and provides powerful, far…
Goal Setting and Measuring Metrics
Research shows revenue is the ultimate metric. Marketers who aim their goals to Revenue or Customer Acquisition targets are more confident they will hit revenue goals than those who plan to MQLs or Leads.1 Almost 56% of marketers who plan to Revenue or Customers, indicated the primary metric…
Pipeline Marketing
Marketing Fact: While 80% of marketers consider their lead-generation strategy lacking in effectiveness, more than 50% still devote much of their budget to it, and nearly 25% don’t know whether their top-funnel efforts are resulting in closed sales. (HubSpot) It’s time to change…