Digital marketing is a proven way businesses can build brand awareness, generate leads, connect with existing customers, get new customers, and achieve business goals. Tapping into the expertise and experience digital marketing companies bring makes it faster and easier for you to enjoy the many benefits of digital marketing.
Consumers spend lots of time on digital media channels. According to a report by Statista, the average adult in the United States spends an average of seven hours and 50 minutes on digital media every day. If your prospects spend that amount of time on digital media, then your business needs to be there as well.
Digital marketing is no longer optional. Many businesses have seen incredible results from their online marketing efforts, and you too can.
The Services Digital Marketers Can Provide
You know your business, and you understand your customers' needs, so it may be tempting to think you can run your digital marketing yourself. However, digital marketing requires deep expertise and experience that you may not have.
Online marketers provide the following digital marketing services:
Search Engine Optimization
Search engine optimization (SEO) involves understanding the factors that influence how search engines rank content and optimizing your website to rank high on search engines.
Digital marketers use different approaches, such as on-page SEO, technical SEO, and off-page SEO. SEO specialists research keywords that internet users use in searching for the products or services you provide at different stages of their buyer's journey. Then, they create content that provides information on the keywords.
The technical aspect of SEO requires structuring the backend of your website to make your website load faster. This includes making sure the site complies with accessibilty standards, compressing images, ensuring that alt tags are meaningful, and structuring your data. Optimizing for SEO will help drive organic traffic to your website and blog and move your website up on the SERPs.
Email Marketing
A digital marketer can provide email marketing services to your business. You may have heard that email is dead, but that is far from reality. Email marketing returns, on average, $42 for every $1 spent. That’s a lot higher than what you will get from many other channels.
Many businesses use emails to nurture leads and keep customers informed on their business. When done right, emails are a great way to engage with your customers. Digital marketers understand that email marketing is more than creating emails and clicking send. It requires personalization, segmentation, and creating emails that your customers love.
Content Marketing
Content marketing is a cardinal part of inbound marketing. In content marketing, you create and promote content to generate brand awareness, leads, and customers. To be successful with content marketing, you’ll need to create a content strategy.
A comprehensive content strategy involves creating quality content that provides value on various channels and in different formats. The format could be articles, whitepapers, videos, podcasts, social media posts, and infographics.
Digital marketers can help your business to create and implement an effective content strategy and create the content. They will understand your goals and create a content strategy that will deliver them and still fits in with your other marketing strategies. However, check that the marketing company you want to work with provides these two services if you need them.
Pay-Per-Click (PPC)
With PPC, you can drive more traffic to your website by paying a publisher every time someone clicks on your ad. PPC may sound easy, but a lot goes into having a successful PPC campaign. Depending on the platform you use, you may need to select the right keyword, set the right bid, and ensure that your ad complies with the rules of the platform you selected.
A digital marketer can help you set up your PPC campaign on different digital platforms and help you decide the right platforms based on your target audience. Google Ads is a common PPC type that can help you place your ads on the top spots in Google’s SERP and on several websites on the Google Display Network.
Social Media Marketing
An overwhelming majority of people have adopted the use of social media as an integral part of their lives. In the United States, 82% of the population uses social media. With social media marketing, you can reach a vast number of people who use different social media platforms.
Every social media platform is different. The rules, the algorithms, the behavior of the users, and the type of content the users prefer are usually different.
Some digital marketing companies can help you develop a social media strategy and create social media content that gives you the best chance of engaging with your customers and generating new customers.
Website Design and Development
Lots of potential customers' first contact with your business will be on your website, and the first impression matters. As much as 81% of consumers will check out a business’ website before they make a purchase, so hiring experts to design your business website will always pay off.
Building a website that is primed for conversion requires several skillsets. Your website should provide a pleasant user experience and guide users into performing the actions you want them to perform.
Marketing Automation
Marketing automation involves using technology to automate some mundane aspects of marketing. Several marketing softwares can save you time and money by performing tasks that are traditionally done by a salesperson. Some examples are chatbot, email automation tools software, and scheduling tools.
A social media post scheduling can help you to pre-schedule your social media posts and post them automatically. Marketing automation also includes dynamic content, which helps you show specific and targeted content to users based on their activity and profile.
Benefits of Digital Marketing to Businesses
There are several advantages of digital marketing. They include:
- Cost-effective: Traditional mediums of advertising are usually too expensive for small and medium businesses. However, with digital marketing, small businesses can start with the budget they have.
- Easy to measure: Digital marketing platforms provide in-depth reporting that helps you see the result of all your marketing efforts. You can easily assess the success of your marketing tactics or campaigns. For example, with Google Analytics, you can see your conversion rate and all website activities.
- Flexibility: With digital marketing, you can tweak and adjust your marketing strategy as you go. You can end a digital marketing campaign that is not delivering results or increase the budget behind a successful campaign without hassle.
- Precise targeting: With digital marketing, you can put your campaigns in front of your target audience.
- Segmentation: Digital marketing allows you to segment your audience based on different parameters so you can serve them with content and offers that suit them the most.
- Wider reach: Your marketing message can reach a global audience as long as they have access to the internet at a cost-effective price.
Get All the Expertise You Need in One Team With FourLeaf
Digital marketing is broad. To execute an effective digital marketing strategy, you’ll need professionals with different skill sets and deep expertise in different aspects of digital marketing. This often involves hiring multiple persons to fill the different roles.
Some businesses, to save costs, expect their marketing personnel to be a jack of all trades. However, this overburdening will hardly produce the result you desire. The best route is to hire a digital marketing team that provides the digital marketing services your business needs.
FourLeaf can help you with all aspects of digital marketing. Whether you need to design a website that generates leads and customers on autopilot or you want to plan full-blown marketing campaigns, we can help you.